Generate Research Keywords

DEPENDENCIES:

  • Request review of Root Keywords
  • Client Request: Manually Identify Top 20 Regions

OVERVIEW:

  1. Generate Terms: Using top 20 research regions, combined with top 5 kw variants per URL template, we then generate all kw variants with top 20 regions and give a set of terms for SEOClarity to check rSV and rank quickly. It is important to use their selection of top 20 regions for research terms, so we generate keywords that are likely to have traffic for that POS (more details in sub-task).
  2. Send to SEOClarity (details in sub-task).

PROCESS:

Follow: https://dev.myersmediagroup.com/mmgsvn/KMS/trunk/KWGeneration/trunk/KWExplosion/doc/eSV-Research-process.txt (steps 0-2).

SEND TERMS TO SEOClarity:

  1. Run Insert_esv_research_kw.pl to generate a file ‘stat_request_kw_####.tsv’
  2. Rename the file and upload to the SEOClarity SFTP while paying close attention to the details outlined here: https://docs.google.com/a/myersmediagroup.com/document/d/1r9n2vFkSgI94AVu3X3LIpgfYaDl73KPdqvMJAvp-hEU/edit?usp=sharing

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