Top Target Keywords
If the client provided a new list of top keyword targets, import any new terms and add them all to a new “Expedia.(POS) Top Targets” collection for boosting later during Keyword Prioritization.
*Client must provide URL targets as well.*
Create User Associations for all keywords to these URL targets.
Custom Keywords
If the client supplies a custom list of un-prioritized generic keywords and their URL targets, import them into a new collection called “Expedia Keywords”. These do not need
to be boosted in priority. Any market data we have for them should drive their priorities, however they may need to be checked for rSV if we do not have any available data.
“expedia-th-en” completed.
“expedia-th-th” completed.
“travelocity-com” completed.
“lastminute-au” completed.
“expedia-sg” completed.