After reviewing LOB Distributions, a deeper dive should be taken on the major templates. Often this is where you can see causes of LOB Link Distribution shifts when comparing Live vs Update data at the LOB level.
Specifically, look at the Template % of KWs and % of URLs in Groups 1 and 2, as well as template priority. Does the template priority make sense?
Look for changes (compare Live vs Update data) – has there been significant growth (or shrinkage) within a template of URLs, KWs or Links? If so, is there a reasonable cause for the change, such as new URLs coming on line, new KW variants being added (or deleted)?
“expedia-th-en” completed.
“expedia-th-th” completed.
“lastminute-au” completed.
“expedia-sg” completed.