Category: SWXL Templates

Review LOB Link Distributions

OVERVIEW:

  • Review Link Distributions – Primary Language
  • Review Link Distributions – 2nd language
  • Review Link Distributions – 3rd language

PROCESS:

An important element of any SWXL update is to ensure that the link distributions across Lines of Business are in-line with the business objectives identified by the Specialist. These objectives are usually indicated / discussed in the kickoff meeting at the beginning of the project.

Specifically, we should take into consideration the relative % of links that are assigned to Hotels, Flights, and Vacation Packages, and compare them to less-profitable LOBs or those that are not as heavily targeted such as Cruises, Cars, and General.

While flights are not as profitable, they typically will have a fairly high relative % of links (and URLs and KWs) because there is typically a high count of Flights-related URLs in inventory (especially if the POS has a Flights CMS). Keyword counts tend to be fairly high as well, as there are a number of variations to the core Keyword “flights to _”.

The QA team should also take into consideration live versus update statistics, to see that growth across LOBs in terms of URLs, KWs and Links makes sense – did new pages (inventory) get added? Did the ratio of KW:URL change? Did the specialist add or delete KW variants?